Single-family office · Est. 2008

Family Office of David Newns & Chris Lord

We invest our own capital, hands‑on, in big ideas — from seed venture to public‑to‑private — and roll up our sleeves alongside the founders we back.

See the portfolio Our AI practice
2008
Founded — investing our own capital ever since
2×
Businesses built and exited to FTSE 100 corporates
22
Direct portfolio companies across stage and sector

About

Two founders. Two FTSE 100 exits. One conviction — roll up your sleeves.

Since 2008, David and Chris have created significant value by incubating big ideas and disposing of them to FTSE 100 companies. Mustard Kick is how we deploy that experience, and our own capital, into the next generation of businesses we believe in.

Read our story

Portfolio

A selection of the businesses we back.

From late-seed deep-tech to mid-market roll-ups. We’re sector-agnostic but bring deep operational experience in consumer, health-tech, fintech and industrial categories.

Acquired
SuperAwesome
Kid-safe digital infrastructure powering safe ads, parental consent and engagement for 500 million+ children every month, across 300+ global brands. Acquired by Epic Games in 2020.
superawesome.com → Kid-tech · London
Vehicle
Fearless Adventures
Our embedded venture platform — capital plus an in-house team across strategy, marketing, data and M&A working alongside founder-led businesses.
fearlessadventures.co.uk → Embedded VC
Newsflare
One of the world’s largest libraries of rights-cleared user-generated video, connecting citizen filmers with broadcasters, publishers and brands.
newsflare.com → Media · London
Prevayl
Smart-textile platform creating intelligent sportswear with embedded biometric sensors, capturing real-time human-performance data.
prevayl.com → Health-tech · Manchester
Townhouse
Premium UK nail and grooming brand operating around 37 luxury salons across the country’s top retail destinations including Harrods.
townhouse.co.uk → Consumer · London
Spotter
Capital and analytics platform providing upfront, non-dilutive funding to top YouTube creators in exchange for licensing back-catalogue rights. Amazon-backed.
spotter.com → Creator economy
Quantum Base
Lancaster University spin-out commercialising an atomic-level “quantum fingerprint” for anti-counterfeit and identity. Listed on AIM.
quantumbase.com → Deep-tech · AIM
Fanvue
AI-powered creator subscription platform combining human and AI creators. $100m+ run rate, 17m monthly users, $22m Series A.
fanvue.com → Consumer · AI

Showing 8 of 30+ direct and indirect investments.

See full portfolio

Our approach

We invest our own capital — and our own time. Vision, leadership and a deep understanding of the detail.

— Mustard Kick

Get in touch

Working on something we’d find interesting?

P2P opportunities, founders looking for embedded capital, intermediaries with quality flow — we read every credible introduction.

Contact us